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Designing the Seamless approach to Your Customers' Experiences at every touchpoint

Digital Strategy

Ovative/Group’s Digital Strategy Practice provides strategic advice, operational direction and implementation guidance to organizations for differentiated business models and enterprise level marketing capabilities. Our strategy engagements optimize reaching, engaging and transacting with digitally-connected customers of B-to-B and B-to-C enterprises.

We accelerate business transformation by:

• Providing thought leadership and partner business models for comprehensive cloud-based capability for one-to-one digital marketing
• Delivering digital products and services businesses in merchandising, and subscription-based models with required infrastructure
• Designing new monetization platforms to leverage corporate assets and audiences
• Advancing e-commerce sales and emerging commerce platforms such as connected devices

We have developed an Innovation Continuum of interdependent enterprise capabilities to guide engagements. Results stem from a deep understanding of technology combined with our understanding of marketing, merchandising, e-commerce and the overall economics of retail, consumer electronics, media and CPG industries.

Core Team: Dale Nitschke, Kim Garretson

Consumer Information & Data Management

Ovative/Group’s customer information and data management core team has nearly 50 years of combined experience. Our enabling technology clients in this area include industry leaders in building and hosting customer databases and CRM providers. We develop and implement digital strategic roadmaps and systems for building lifetime customer value with next-best-action capabilities for engaging customers and prospects across all screens and touchpoints.

A key focus of this practice is analytics, both in data capture and in developing actionable programs based on data analysis.

Emerging capabilities include dynamic personalized content management systems for addressable one-to-one advertising, email and other marketing and mobile communications channels.

This practice supports other O/G areas, especially Digital Strategy, Mobile & Location Services, Retail and E-Commerce and New Ventures.

Core team: Charlie Bunce, Dale Nitschke, Steve Baxter

Digital/Mobile/Social Marketing Services

Ovative/Services delivers world-class marketing services to its clients by combining the power of best-in-class marketing technologies and our organization’s unique understanding of what it takes to win in marketing spending across all channels.

We fundamentally believe that technology is at the core of marketing today and in the future.  However, many companies are challenged by the speed of innovation inthis area and often fall behind the trend and innovations curves.  With our unique access to both the marketing services technology leaders and the rapidly-emerging best new tech solutions, we help our marketing services clients gain and maintain a competitive advantage by cutting through the noise for continual improvements in the ROI of marketing budgets. In addition, O/S integrates proprietary solutions that connect digital customer interactions to offline purchase behavior enabling retailers to measure and optimize digital media’s influence on in-store sales.

Core team: Steve Baxter, Ray Sandza, Charlie Bunce, Zak Haines

Retailing & E-Commerce

Ovative/Group leadership has a track record of building e-commerce enterprises that exceed one billion dollars in revenue.

Our retail and e-tail team focuses on key business growth elements such as merchandising, marketing, promotion, web analytics, customer data strategy and retail and e-commerce operations.

In e-commerce we deliver value creation for established multi-channel retailers and strategy development and operational focus for emerging e-tail brands. We bring expertise in strategic channel alignment, organizational structure, business acceleration, on-line marketing, and business model assessment.

In new digital products and services we connect early-stage and larger product companies with multiple new retail and e-tail channel partners. Recent successes are in cloud-based personal entertainment services and connected TV mobile apps and accessories.

Core Team: Dale Nitschke, Steve Baxter

Monetization

Ovative/Group’s Monetization Practice is adept at delivering incremental revenue from retailers' in-store traffic, and from other verticals' online and emerging channel audiences. This Practice focuses on audience engagement across multiple 'screens', including in-store video and digital signage networks, websites, email, mobile and other connected devices and emerging in-venue personalized and precise location capabilities.

We navigate organizations through the development of required insights, content and channels to build high quality and optimized audience engagement models. Our program includes:  Technology infrastructure, organizational structure, financial modeling and business processes required to deliver on high engagement consumer experiences.

Ovative/Group specializes in new media inventory creation, monetization roadmap development and vendor partner evaluation. Our emphasis is on balancing the needs of merchandising and marketing and within brand guardrails and consumer experience best practices.

Core team: Steve Baxter, Derrick Hanson, Charlie Bunce

Location Based Services

Ovative/Group’s mobile and location practice combines a portfolio of enabling technology clients with a strategic consulting expertise for retailers and brands. Our team previously developed mobile app and mobile web programs for leading-edge mass retailers.

Recent examples of client engagements include vetting mobile app and location services technologies for three of the largest consumer packaged goods manufacturers, leading quick-service restaurant chains, and consumer electronics and entertainment brands.

This practice also supports others Ovative/Group practices, especially Emerging Innovation, Monetization and Content, Retail and E-Commerce and New Ventures.

Core team: Sev Maynard, Kim Garretson

Content Marketing

Content Marketing is an extension of our Monetization practice. With Web and social media content estimated to double every 110 days, this ‘noise’ impedes users’ ability to pinpoint best answers and opportunities. O/G puts clients ahead of trend curves in content aggregation, curation and one-to-one personalization for extracting signals from the noise.

Our Content Marketing technology clients currently power marketing communications content and social media and commerce content for customers like Bing, AOL, the New York Times, Meredith Corp., and leading retailers.

Core team: Kim Garretson, Steve Baxter, Sev Maynard

New Ventures

Ovative/Group is a launch pad for new companies. With our access to innovation from the venture capital industry, and knowledge and expertise in enterprise digital transformation, we fill white spaces. Our focus in incubating new companies within Ovative/Group is to spin them out into standalone companies.

Currently we are working in technology transfer with IP from one vertical industry to apply to the retail and brand marketing segments. We also are developing joint ventures with global technology leaders in unique combinations under new corporate structures.

Our first venture, TalkingFish, works with top tier mass retailers for enhanced retailer mobile apps with one-to-one offer and content addressability. Also, this venture’s technology can track and heat map shoppers traffic patterns and dwell times in store. This data can drive merchandising and planogram programs.

Ovative/Group funds our new ventures via strategic and institutional capital. Watch for the announcement and link to our first new venture, Talking Fish, in Q3.

Core team: Dale Nitschke, Derrick Hanson, Bart Davis, Mike Huberty