Ovative/Group audits BloomSearch by technology partner BloomReach for use by retailers
Recently Ovative/Group’s SEO Practice audited a technology called BloomSearch by our firm’s partner BloomReach. Read the full report. Continue reading
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Our Advice @Digiday on Vetting Innovative Start-ups
Digiday posted the following, our advice to agencies on how to better select early-stage startups to consider for clients’ campaigns:
“The world is awash in startups, making it hard for agencies to sift, sort, vet and validate all the latest and greatest technology. That is, the best starting point for weeding through startups is to start only with those with some cash. Then think like a VC; think pattern recognition, nuance and personality.”
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Retailers & Brands As Media
The New York Times recently covered Coke’s first corporate Web site revamp since 2005. Called Coca-Cola Journey, the new site has a magazine-like user experience. According to the Times: “The reorganized Web site will offer articles on subjects like entertainment, … Continue reading
BloomReach: Content, not keywords, are the key to page traffic
BloomReach Head of Marketing Joelle Kaufman recently asserted that enterprise SEOs looking for more page traffic need to focus on quality content rather than simply finding the right ‘algorithm’ of key words. While SEO may attract consumers to company websites, … Continue reading
Introducing our Summer 2012 Interns
The office welcomes two new interns for the summer, Michael Neuberger and Nina Rayburn. Continue reading
iQ, curated by Intel, is best example of brand content marketing we’ve seen
We’re quite enthusiastic about the new iQ, Curated by Intel content marketing platform for its brand. As retailers and brands seek a more authentic ‘voice’ in engaging with customers and prospects, the best are sharing hype-free stories from the company and discoveries by employees from the greater Web. O/G client PublishThis, a content marketing platform, reports that one company using its product to aggregate company-produced and curated content, has seen traffic from social media posts increase from nearly zero, to 30 percent once the posts pointed to more frequent and valuable content than previously. Continue reading
Hub Magazine: Roundtable on consumer & shopper insights
In this roundtable discussion with five top marketers, including Alfredo Martel, CMO of Caribou Coffee, the participants tackle topics such as the value of data versus gut instincts, social media and the recession.
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Marc Andreessen on why retail is a focus of his investment thesis
In this post by blogger Blake Masters, he covers Marc Andreessen’s talk at a Stanford class taught by Peter Thiel. In the talk, Andreessen pinpoints why O/G shares his views that retailers must put the customer at the center of their strategic roadmap as the critical first step in re-architecting their retail organization for the future.
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Journalism loses to utility on the path to purchase
Media consultant Stijn Debrouwere, of the Cedar Rapids (Iowa) Gazette and KCRG-TV, summarizes in this post why consumers increasingly ignore media interrupted with advertising as their choice to get informed and alerted to products and services to buy. He gives examples of e-commerce sites that are blending content normally reserved for media companies, and media sites that are adding marketplaces to make money with services other than display advertising: Continue reading
Realizing innovation on college campuses
This spring, Ovative/Group selected three groups of college students to conduct research and marketing planning for our firm and selected innovation clients. At the University of Minnesota, MBA students in the Carlson School conducted research on trends and leaders in retail and e-commerce. At the Missouri School of Journalism, two Strategic Communications student-run agencies tackled semester-long projects using new social, mobile and data aggregation technology to tackle two pressing issues among college students. Continue reading
