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Welcome to Ovative’s marketing/tech news digest – where we hope to keep you up to date on all things new and exciting within Marketing, Measurement and Technology.Always informative, sometimes entertaining. Enjoy. Fodder for the water cooler: When’s the last time you won something 8 times? “Uh …

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This summer, we asked our talented group of college interns to contribute to the Ovative/group blog. We asked them to choose a topic that interests them, do a deep dive into the subject, then develop a post to share what they learned. Enjoy this post

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WRITTEN BY: Savannah McKinnonA few months ago, when I was presenting necessary enhancements for a client’s landing pages to increase search engine visibility, a co-worker turned to me and expressed, “Don’t you just feel like you’re shaping the internet?” That may be an exaggeration, but

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Good Morning and Happy Wednesday!Welcome to Ovative’s marketing/tech news digest – where we hope to keep you up to date on all things new and exciting within Marketing, Measurement and Technology.Always informative, sometimes entertaining. Enjoy. Fodder for the water cooler: They're here. Beyonce's twins, that is. And

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Remember when you were younger and your friend’s mom would say, “Oh honey, you can call me Karen”? For me, torn between feeling excited and apprehensive, I would typically respond with something eloquent like, “Wait, really?” The point of this childhood flashback - I, as

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Fodder for the water cooler:  Apparently, Wisconsin is tough to spell, says Google Trends which looked at the most frequently misspelled words by state. Funny note – the article had to be corrected because they misspelled “Ninety.” Whoops.Forrester DSP Wave Finds That 'Differentiation Is Subtle'| Ad

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