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With over 5,000 attendees and 2,000 companies, ShopTalk 2017 in Las Vegas was a playing ground not only for high-rollers but all things ecomm, data, and technology. As a senior analyst with Ovative/group, I enjoyed attending a variety of presentations, networking, and walking the expo

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ARTICLE WRITTEN BY: CLAIRE WYATTWelcome to Ovative’s marketing/tech news digest – where we hope to keep you up to date on all things new and exciting within Marketing, Measurement and Technology.Always informative, sometimes entertaining. Enjoy Fodder for the water cooler OMG!!! March Madness! Happy Hunger Games? IDK. I

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Good afternoon and happy Tuesday!Welcome to Ovative’s marketing/tech news digest – where we hope to keep you up to date on all things new and exciting within Marketing, Measurement and Technology.Always informative, sometimes entertaining. Enjoy. Fodder for the water cooler:  Think your commute to work could

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Good afternoon and happy Tuesday!Welcome to the Valentine's edition of Ovative’s marketing/tech news digest in 2017 – where we hope to keep you up to date on all things new and exciting within Marketing, Measurement and Technology.Always informative, sometimes entertaining. Enjoy.Fodder for the water cooler HAPPY

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Ovative Partners With LiveRamp To Offer New People-Based Measurement Service Packages MINNEAPOLIS, Jan. 26, 2017 – Ovative/group, a digital marketing measurement and activation firm, today announced that it has entered into a partnership with LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and the leading provider of omnichannel identity resolution.  Ovative will

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