Blog

MINNEAPOLIS (January, 2012) — Ovative/Group, a boutique digital business consulting firm, has expanded its business with the launch of Ovative/Services to plan and implement marketing spending for retailers and e-tailers across all digital, mobile and social channels.

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Here is the recent subtitle of this Slate article:

“Everyone says small businesses are dynamic, market-shaking, job creators. But new evidence suggests that’s not true.” Continue reading

More than 200 local business leaders participated in the launch of a new series of events for the Twin Cities by TechCocktail on October 4th. Initially launched in Chicago four years ago, TechCocktail grew out of the frustration of two local entrepreneurs for how to connect the Chicago business community with the local entrepreneurial community.
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Ovative/Group is hiring a Mobile Business Analyst to assist with planning, execution & documentation of mobile marketing programs. Please contact Steele.Lorenz at Ovative dot com.

Dale Nitschke recently participated in the Mobile Future Forward conference in Seattle, where he spoke on the panel on the future of mobile payment systems for small to large businesses and their customers. Also participating were Google, Walmart, American Express, OpenMarket, and T-Mobile.
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By gaining legal status as a co-operative MOJO Minnesota continues to break down barriers for entrepreneurs to enable free flow of ideas and resources through the organization, its members and its community.

MOJO is a group of business leaders including attorneys, advisors, investors, and entrepreneurs working together to promote and formally represent entrepreneurship and innovation efforts in the state of Minnesota.

The advocacy group looked to Minnesota’s historic agricultural and populist structure as inspiration for the open format co-op structure. MOJO’s Co-Founders Brad Lehrman and Ernest Grumbles expect a co-op structure to promote the “energy, self-reliance, community-building and risk-taking that are at the core of MOJO.” Unlike a non-profit organization, the co-op status provides and retains MOJO’s level structure by staffing its board of directs with group members Continue reading

Ovative/Group clients CommonDeeds and CrashPlan participated in U. of Missouri – Columbia’s student run advertising organization Adzou during the 2011 spring semester. The partnership between Ovative/Group and the U. of Missouri gave students access to high level projects in a real company environments while being instructed and guided in a senior level classroom. Simultaneously CrashPlan and CommonDeeds accessed a unique market opportunity by working with an innovative group of young students to advertise to a similar demographic.
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Ovative/Group client YuMe acquired the UK based mobile video advertising company Appealing Media. A leader in video advertising in the UK, Appealing Media offers YuMe’s new London office access to exclusive technology, an established network and the company’s leadership and advertising expertise. Continue reading

It’s not every day in our office that we can easily make 3240 meals for hungry kids around the world, but at the charity Feed My Starving Children that’s less than is made in one shift. The Ovative/Group staff volunteered to package meals for the organization which donates and delivers nutritious meals designed specifically for malnourished children; in our case meals that would be sent to the Philippines. Continue reading

From the moment I came across the job posting, my biggest challenge as an intern has been figuring out what Ovative/Group does. Turns out it’s a bit of everything in the digital world.

To be competitive in digital Ovative/Group has recruited a unique staff. Employees command a variety of work experience from top five retailers like Target, to leading tech innovation companies like IBM and even founders of previous professional services firms. It’s plain to see that a company is as good as its people, and the knowledge base and experience of Ovative/Group’s roster is as impressive as it is diverse. Continue reading