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Reflections on 30 years of digital strategy & Instagram’s sale

O/G partner Kim Garretson reflects on 30 years of digital strategy. After reviewing digital strategies and business models with more than 1,000 founders, Garretson believes their initial concepts matter very little as a barometer for their future success. And that consultants trying to influence those ideas can only succeed if they benchmark the ideas by talking to prospective customers and partners, not via they own ‘looks in the rear view mirror’. Continue reading

O/G Launches Ovative/Services

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MINNEAPOLIS (January, 2012) — Ovative/Group, a boutique digital business consulting firm, has expanded its business with the launch of Ovative/Services to plan and implement marketing spending for retailers and e-tailers across all digital, mobile and social channels.

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Minnesota Entrepreneur Innovation Advocacy Group MOJO Forms as A Co-Op

By gaining legal status as a co-operative MOJO Minnesota continues to break down barriers for entrepreneurs to enable free flow of ideas and resources through the organization, its members and its community.

MOJO is a group of business leaders including attorneys, advisors, investors, and entrepreneurs working together to promote and formally represent entrepreneurship and innovation efforts in the state of Minnesota.

The advocacy group looked to Minnesota’s historic agricultural and populist structure as inspiration for the open format co-op structure. MOJO’s Co-Founders Brad Lehrman and Ernest Grumbles expect a co-op structure to promote the “energy, self-reliance, community-building and risk-taking that are at the core of MOJO.” Unlike a non-profit organization, the co-op status provides and retains MOJO’s level structure by staffing its board of directs with group members Continue reading

Ovative/Group Brings Two Clients to U. of Missouri – Columbia’s Innovative Adzou Program

Ovative/Group clients CommonDeeds and CrashPlan participated in U. of Missouri – Columbia’s student run advertising organization Adzou during the 2011 spring semester. The partnership between Ovative/Group and the U. of Missouri gave students access to high level projects in a real company environments while being instructed and guided in a senior level classroom. Simultaneously CrashPlan and CommonDeeds accessed a unique market opportunity by working with an innovative group of young students to advertise to a similar demographic.
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