omni-channel measurement

We build custom measurement & optimization solutions that stitch together a holistic customer view across all marketing channels and devices. This view allows us to unlock insights about your customer’s true lifetime value at an enterprise level, and work alongside our internal and/or your third party agency teams to drive forward highly impactful optimizations.

marketing measurement solutions

We build custom measurement & analytics solutions that stitch together a holistic view across marketing channels, devices, online and offline. We use this more complete view to unlock insights about your customer’s true lifetime value at an enterprise level.

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site optimization & testing

At Ovative/group, we’re no stranger to idioms; and none more paramount than, “You can lead a horse to water, but you can’t make it drink.” Across any of our client’s digital assets, from desktop to mobile, apps to in-store, we develop and manage site optimization programs that deliver measurable conversion improvement. In other words, our clients depend on us to make sure the horse drinks and keeps coming back for more.

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marketing optimization services

We combine our deep industry expertise, proven processes and proprietary technology to measure and optimize marketing across digital and traditional media channels. With a neutral, data-oriented point of view, we work alongside our client’s staff and agency partners to drive forward marketing effectiveness and adoption of new metrics.

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