multi-touch attribution & cross-device
we allocate and optimize your marketing budgets based on customer interaction across all marketing channels and devices.
we connect customer behavior across online and offline touch points to inform product and marketing buying decisions, and develop content that considers the cross-channel impact on decision making.
customer acquisition and lifecycle
we develop customer value metrics that go beyond the initial lead or purchase by analyzing behavior over longer time periods to deliver desired business objectives.
media mix allocation & forecasting
we apply both customer-level and regression-based statistics to measure your complete media investment across both digital and traditional marketing, and predict macro budget decision-making and shifts across channels.