marketing measurement solutions

We build custom measurement & analytics solutions that stitch together a holistic view across marketing channels, devices, online and offline. We use this more complete view to unlock insights about your customer’s true lifetime value at an enterprise level.

what we do

multi-touch attribution & cross-device

we allocate and optimize your marketing budgets based on customer interaction across all marketing channels and devices.

 

online-to-offline

we connect customer behavior across online and offline touch points to inform product and marketing buying decisions, and develop content that considers the cross-channel impact on decision making.

 

customer acquisition and lifecycle

we develop customer value metrics that go beyond the initial lead or purchase by analyzing behavior over longer time periods to deliver desired business objectives.

 

media mix allocation & forecasting

we apply both customer-level and regression-based statistics to measure your complete media investment across both digital and traditional marketing, and predict macro budget decision-making and shifts across channels.

emily voigtlander working on digital marketing measurement solutions

featured case study

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