marketing optimization services

We combine our deep industry expertise, proven processes and proprietary technology to measure and optimize marketing across digital and traditional media channels. With a neutral, data-oriented point of view, we work alongside our client’s staff and agency partners to drive forward marketing effectiveness and adoption of new metrics. When needed, we can also directly manage digital media to apply insights and accelerate progress.

what we do

program strategy & coordination

Lay out marketing objectives and construct a capability roadmap to meet them. Coordinate Ovative, client and third party resources to implement all facets of the plan, including technology solutions, data architecture, education, process change, media testing, analysis and organizational alignment.

 

activation planning & execution

We apply our proven measurement process and set of tools to generate and execute a continuous stream of tactical optimization opportunities within individual media channels and across the full marketing mix.

 

marketing analytics & modeling

Our team of data scientists and analysts provide ongoing behavioral, customer-level and regression-based analytics to uncover channel and audience-specific testing and optimization opportunities.

 

experiment design & testing

From program proof-of-concept to ongoing media optimization, we help clients set the highest value test objectives, establish test designs to produce unbiased results, execute media and perform statistical analysis to uncover actionable insights. Our iterative approach to experimentation is designed to create rapid client value and build long-term advantage.

 

technology implementation & management

Few brands have the specialized capabilities necessary to navigate and manage the complex marketing technology landscape. We bridge this gap for clients by selecting, implementing and managing the right mix of tools to meet enterprise objectives.

jay eyunni and dianne anderson working on marketing optimization services

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