Derrick Hanson

Derrick Hanson has rich experience in retail direct marketing and promotion strategies. Prior to joining the Ovative/Group, Hanson managed the coupon strategy for Target Corporation where he lead the implementation of the point-of-sale Catalina solution and the launch of Target’s mobile and online coupon solutions. In addition, Hanson built the foundation for delivering campaign insights and analysis and vendor reporting for Target’s direct marketing initiatives. Prior to Target, Hanson lead the direct mail catalog strategy for Marshall Fields.

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