Sev Maynard

Sev Maynard is a founding partner of Ovative/Group and his entire career background has been built on commercializing emerging technology profitably for high growth industries. Prior to Ovative/Group, Maynard had a long tenure with Best Buy, where he was responsible for positioning its Entertainment offerings and its brand in an increasingly digital world.  He led development of addressable media offerings in the emerging connected device segment which resulted in the acquisition of Napster and Best Buy’s entry in Mobile Applications. Previously, he was with Cargill, where he launched two joint ventures that were capitalized with more than $1.5 billion and worked on more than $3B in M&A transactions.

Maynard is a graduate of the Virginia Military Institute, and Ross Business School, University of Michigan. He served as a highly decorated Naval Officer. Maynard is currently the cofounder of the Social Media Council for the Direct Marketing Association and serves as an advisor to its programming.

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