whitepapers

whitepaper-2-v-2

marketing measurement system alignment: unlocking real-time actionable insights

There are multiple measurement solutions available to marketers today. While these tools undoubtedly provide value, their core strengths are often misunderstood, and adopting organizations can quickly become lost in a sea of seemingly unusable data. Overlap in tool capabilities causes conflicts in measurement results and further confusion among analysts. Marketers need to bring their heads above water by realigning focus on the essential roles these tools play, and stitching them together effectively. Do this, and both marketers and organizational leadership will be empowered to make strategic decisions directly impacting the bottom line.

Read More
online to offline measurement and activation whitepaper

online-to-offline (o2o) measurement & activation

With the ongoing shift of customer engagement and marketing budgets to digital channels across industries, C-Suites are demanding for the ability to measure the impact of digital based on a holistic view of enterprise results. Are you feeling the pressure? In this whitepaper, you’ll learn to unlock the potential for digital and marketing ROI on a level no other form of optimization can offer.

Read More