Three Ways to Deliver an Outstanding Client Experience

Three Ways to Deliver an Outstanding Client Experience

In a recent study conducted by research agency Hall & Partners, they note: “Think about how many people on the agency team, at all levels, communicate with the client. Now, count how many people are involved on the client side…

Incrementality Testing Series

Incrementality Testing Series

Identifying What to Test Now:
You’ve fought for this media budget. You’re investing this media budget. And finally, you’re getting your media out in front of….someone who was already going to buy?
What if that is happening (and it may be…

Defending Against Ad Fraud with Enterprise Measurement

Defending Against Ad Fraud with Enterprise Measurement

 
Fraudster (n.) – a bad guy scheming up new ways to steal your marketing dollars, right now.
Ad Fraud is a growing issue. Just how much of an issue isn’t exactly known –estimates of fraudulent traffic range anywhere from 3% to…