Defending Against Ad Fraud with Enterprise Measurement

Defending Against Ad Fraud with Enterprise Measurement

 
Fraudster (n.) – a bad guy scheming up new ways to steal your marketing dollars, right now.
Ad Fraud is a growing issue. Just how much of an issue isn’t exactly known –estimates of fraudulent traffic range anywhere from 3% to…

Unlocking the Potential of Your Digital Marketing Investments

Unlocking the Potential of Your Digital Marketing Investments

The world of marketing is changing – but this isn’t breaking news to anyone. However, one thing Ovative’s CEO & Founder Dale Nitschke talked about during this month’s session for the Minnesota Interactive Marketing Association on Unlocking the Potential of…

Shenanigans and Scholarships

Shenanigans and Scholarships

While the Twin Cities were a buzz with the upcoming Big Game 52 coming to town, the team at Ovative/group decided to spread hype about the game while also doing good for the local community. As part of Shenanigan’s Day…