Unlocking the Potential of Your Digital Marketing Investments

Unlocking the Potential of Your Digital Marketing Investments

The world of marketing is changing – but this isn’t breaking news to anyone. However, one thing Ovative’s CEO & Founder Dale Nitschke talked about during this month’s session for the Minnesota Interactive Marketing Association on Unlocking the Potential of…

Shenanigans and Scholarships

Shenanigans and Scholarships

While the Twin Cities were a buzz with the upcoming Big Game 52 coming to town, the team at Ovative/group decided to spread hype about the game while also doing good for the local community. As part of Shenanigan’s Day…

Making the Most of Your Content Marketing Spend

Making the Most of Your Content Marketing Spend

Have you heard of Digital Summit’s Everything: Content conference? It’s a one-day content marketing extravaganza, with deep dive sessions covering content marketing engagement and effectiveness. Craig Pladson, Sr. Director of Marketing at Ovative/group, was one of the speakers at the…

Incrementality and the Influence on Path to Purchase

Incrementality and the Influence on Path to Purchase

You start your morning by checking email on your phone, one of which is from your favorite place to shop for shoes. Then, while scrolling through Instagram on your bus ride to work, you notice the same pair of shoes…