utilizing consumer insights to increase audience quality and improved new customer acquisition

Results

  • beat client’s customer acquisition goals by 20% through increasing traffic efficiencies while enhancing target audience quality
  • decreased cost per acquisition by 15% by driving visibility towards most relevant audiences

Situation

large CPG brand seeking to increase the quality of newly acquired customers

Our approach

We leveraged a client’s existing consumer insights to optimize the quality of their target audience. To improve the audience’s quality, we analyzed and enhanced targeting techniques, driving visibility towards an audience with top relevancy. Third party examination led to further insights with the analysis of post-campaign results. Leveraging learnings, we successfully drove results by utilizing advanced audience-targeting channels with acquisition tests.