leveraging an integrated digital plan increased new customer acquisition and percentage of new visitors to the site

Results

  • drove scale and efficiency by leveraging a diversified marketing tactic portfolio to increase budget 2.9X while maintaining CPAs within 1%
  • increased traffic efficiencies by 20%, resulting in higher traffic volumes and strong visitor engagement

Situation

large CPG brand seeking to leverage an integrated digital plan to increase customer acquisition and drive traffic from new customers

Our approach

We leveraged existing marketing channels and introduced new digital tactics to implement a new integrated media strategy. We then utilized a portfolio approach across our channels to optimize against overall KPI’s, and fluidly manage channel mix to allow most efficient use of individual channels. Consistent measurement was used across channels, to leverage learnings across channels and enable real time budget optimization to achieve goals.