Results

  • 125% improvement in brand search queries during awareness campaign
  • (22% lift in ad recall)

Situation

reach high value target audiences for a variety of product offerings

Our approach

we utilize a strategic, integrated, and cross-channel media execution by leveraging both endemic publisher alignment and effective programmatic targeting. Through media environments alignment, we segmented product programs based on target audience and priority within the organization. Thorough understanding of creative development and the brand identity of client’s messaging drove channel execution.