500%+ increase in leads

Results

  • leads increased by over 500% within first 6 months
  • built portfolio tactics to support flexible demand needs
  • achieved cost per lead goal and maintained it even as new channels and tactics significantly scaled

Situation

a start up fashion service is looking to accelerate new customer acquisition.

Our approach

We conducted digital cross-channel testing to leverage paid search, display, social, video, and mobile. With a rigorous test and learn approach we were able to test across numerous partners and platforms, granular targeting and segmentation, creative and bid management across channels. We then harness the power of social platforms to build interest in an emerging consumer category and capitalize on organic buzz. Our data minded practices helped the client leverage insights that led to custom deep-dives on brand search impact, device, geo and keyword trend analysis.