Strategy development within the Display channel is essential to the overall digital media and marketing strategy of our clients. We’re experts at understanding who your customer is, what your broader marketing strategy is and how to best reach audiences while maximizing the impact of your message.
Strategy development services include:
- defining the roles of various channels and tactics throughout the engagement funnel
- identifying partners and environments that align with the target audience and campaign goals
- developing a buying approach which could include a variety of media buying and delivery channels including direct, programmatic, platform, etc.
- understanding and partnering on creative strategy of prioritized channels and tactics to leverage best practices, including all varieties of media messaging including video, interactive and dynamic units, social, etc.
- recommending appropriate KPIs, measurement and optimization plans