MAP product capabilities overview
MAP is a unified marketing measurement and optimization platform used to enable decisions that maximize enterprise value.
MAP is a modular technology solution – its capabilities can be mixed and matched to the tools in place at our clients or to stand up an entirely new platform. It is comprised of four primary capability areas: data collection & identity resolution, advanced marketing measurement (MMX, MTA, O2O), unified marketing analytics, and optimization tools.
MAP was built to be platform/tool agnostic and support clients with solutions and technologies that are already in place.