About MAP

an overview of MAP (Marketing Analytics Platform)

MAP is a unified marketing measurement and optimization platform used to enable decisions that maximize enterprise value.

MAP is a modular technology solution – its capabilities can be mixed and matched to the tools in place at our clients or to stand up an entirely new platform.

All capabilities are planned and developed with a maniacal focus on five core areas:

  • data strategy
  • audience behaviors
  • online-to-offline
  • actionability
  • incrementality

MAP product capabilities overview

these focus areas translate into a set of technical capabilities that power MAP functionality

  • 1st party omni-channel pixel
  • media platform integrations
  • offline/CRM integration
  • 3rd party attributes + identities (identityLink)
noteworthy MAP collection / identity resolution* stats:
  • offline recognition covers 95% of US adults and 100% of households
  • online identity graph matched to 170 million online US consumers
  • 20 new platforms integrated in the last 6 months

*stats include benefits from MAP integration with LiveRamp IdentityLink

  • multi-touch attribution (MTA)
  • media mix modeling (MMM)
  • online-to-offline (o2o)
  • audience segments + LTV
noteworthy MAP marketing measurement metrics & dimensions:
  • acquisition metrics applied: new, new omni, new-to-web, new-to-store
  • sales metrics applied: LTV, digital-influenced in-store, incremental sales
  • dimensions applied: online & offline, customer segments, product categories, devices
  • MTA + real time metrics
  • MMM + MTA
  • incrementality measures
noteworthy MAP unified marketing stats:
  • 10% to 50% ecomm sales measured as incremental for brand paid search
  • 50% to 70% store sales measured as incremental for non-brand paid search & PLAs
  • 100% to 200% store sales measured as incremental for paid social
  • web-based dashboards
  • budget recommendations
  • media and audience syndication
noteworthy MAP optimization tool stats:
  • +15% lift in enterprise revenue
  • $25 million+ in cost savings
  • 25%+ increase in ROAS

MAP in real life

MAP is modular. Our technical capabilities can be mixed and matched to utilize what you already have in place, or to stand up an entirely new platform. Either way, we’re positive you’ll see results. Check out the examples below.

Client Situation:
MAP is:
MAP products utilized:

a fashion retailer needed a media measurement & optimization platform that fits their business needs

an end-to-end measurement and optimization technology platform

a large CPG needed best in class media services

an essential enabler of our digital media, 1:1, and CRO services

a department store retailer needed to unify advanced measurement and an expert partner to do so

a best-in-class architecture and middleware technology