We combine our deep industry expertise, proven processes and proprietary technology to measure and optimize marketing across digital and traditional media channels. With a neutral, data-oriented point of view, we work alongside our client’s staff and agency partners to drive forward marketing effectiveness and adoption of new metrics. When needed, we can also directly manage digital media to apply insights and accelerate progress.

what we do

experimentation & testing

From program proof-of-concept to ongoing media optimization, we help clients set the highest value test objectives, establish test designs to produce unbiased results, execute media and perform statistical analysis to uncover actionable insights. Our iterative approach to experimentation is designed to create rapid client value and build long-term advantage.


  • testing roadmap
  • design, execute, measure
  • agency coordination

advanced analytics support

Our team of data scientists and analysts provide ongoing behavioral, customer-level and regression-based analytics to uncover channel and audience-specific testing and optimization opportunities.

analysis support

  • behavioral
  • statistical
  • customer
  • o2o using SAS
  • SQL
  • Python
  • R

solution implementation

Few brands have the specialized capabilities necessary to navigate and manage the complex marketing technology landscape. We bridge this gap for clients by selecting, implementing and managing the right mix of tools to meet enterprise objectives.


  • solution architecture
  • database management
  • custom solution build

media strategy & execution

Lay out marketing objectives and construct a capability roadmap to meet them. Coordinate Ovative/group, client and third party resources to implement all facets of the plan, including technology solutions, data architecture, education, process change, media testing, analysis and organizational alignment. We apply our proven measurement process and set of tools to generate and execute a continuous stream of tactical optimization opportunities within individual media channels and across the full marketing mix.


  • intra-channel
  • inter-channel
  • development & expansion