experimentation & testing
From program proof-of-concept to ongoing media optimization, we help clients set the highest value test objectives, establish test designs to produce unbiased results, execute media and perform statistical analysis to uncover actionable insights. Our iterative approach to experimentation is designed to create rapid client value and build long-term advantage.
advanced analytics support
Our team of data scientists and analysts provide ongoing behavioral, customer-level and regression-based analytics to uncover channel and audience-specific testing and optimization opportunities.
Few brands have the specialized capabilities necessary to navigate and manage the complex marketing technology landscape. We bridge this gap for clients by selecting, implementing and managing the right mix of tools to meet enterprise objectives.
media strategy & execution
Lay out marketing objectives and construct a capability roadmap to meet them. Coordinate Ovative/group, client and third party resources to implement all facets of the plan, including technology solutions, data architecture, education, process change, media testing, analysis and organizational alignment. We apply our proven measurement process and set of tools to generate and execute a continuous stream of tactical optimization opportunities within individual media channels and across the full marketing mix.