Organizational enablers, like having the right people and processes in place, are critical to any effective digital marketing strategy. We believe that organizations who integrate planning across channels and across teams are setup to be far more successful than those who don’t. Therefore, we work with our clients to develop, launch and iteratively improve on cross-channel marketing planning processes that cascade from top-down goal setting to budget management to tactical operations and optimizations, with a feedback loop based on measured business impact.
Examples of services and project deliverables include:
- process development, documentation and iterative refinement
- individual and team roles/responsibilities at each step in the process
- meeting strategy (cadence, attendees, agenda and topics)
- document templates
- change management